The users seeing the surveys will see something like the picture to the right that says, "Answer a survey question to continue reading this content" and the content below the survey will be blanked out. To reveal the content below you can either answer the survey or share the post to Twitter, Facebook, or Google+.
The surveys will only be 1 or 2 questions, meaning 1 or 2 clicks of a mouse which should be very easy and only take a few seconds. After answering the survey, you should not see another survey for at least 32 hours (Google recommends anywhere from 1-24 hours, but I put in a special request to move it to 32 hours). If you happen to see more than 2 questions, the questions after the 2nd are optional and you can end the survey to reveal the content. However, if you do answer the additional questions (should be 7 total), you will gain access for a week, and not see another survey for a week rather than 32 hours.
You answers are completely anonymous and is not connected to any information about you or used to develop any type of profile. They are simply aggregated with other anonymous responses to conduct market research.
Each survey answered helps support the site by earning a little bit of revenue (a few cents). So, think of it as a few seconds of your time to help out this website. There are only about 200 websites that are using this, and they have to be approved by Google, so this is pretty new. As it is new, it may feel invasive, but I feel it is less invasive than a full page pop-up or making you watch a 15 or 30 second commercial like many sites do before viewing videos. As I said, it should only take 1 or 2 clicks of a mouse and a few seconds to answer a question or 2 to reveal the content.
On future posts on the homepage, I plan to remove page breaks, so you no longer have to click "Read More" to read the rest of the post (unless it is very long or has spoilers). That will be one less click for many readers to help cancel out the 1 or 2 additional ones.
For those that have answered questions, I thank you for doing that, and for those with questions about the surveys, hopefully this clears some things up for you. I do spend a lot of time rooting through content to create posts here, so those few cents per survey do add up and make it worthwhile and I appreciate it greatly.