Monday, September 16, 2013

Guy Fieri - New Spokesman For Rolaids

Photo - Multivu
Rolaids are being reintroduced to the United States after a 3 year hiatus, and are using none other than Guy Fieri in their advertisements.  If you aren't familiar with Rolaids, they are an used to relieve heartburn and acid indigestion, and they will compete with Tums in the US market.

This is reminiscent of Paula Deen cooking fatty and buttery foods, then linking up with Novo Nordisk to promote diabetes products.  Guy Fieri cooks foods that will give you heartburn, and now is pushing Rolaids to the American public.  A match made in heaven.

Video of the Rolaids commercials featuring Guy Fieri are after the jump.


14 comments:

  1. Seriously, none of his PR team thought this was a bad idea? Are they trying to drive people away from his restaurants?

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  2. I've not seen any evidence up to this point that Team Guy says no to anything. In fact it seems like no Food Network star says no to anything. It must be in their contracts to accept any and every endorsement opportunity they are offered.


    Bottom line: smart move for Rolaids, your move Tums.

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  3. Guy gives me heartburn, never mind his cooking!

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  4. Guy causes people to need antacids. Strange move to pick Guy as spokesperson. Like Phillip Morris doing cancer treatment commercials.

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  5. Is there medication one can take for being exposed to "Diners, Drive-Ins and Dives"?

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  6. One would hope the food alone would drive people away :)

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  7. Looks like Guy's people are here downvoting anything negative :o

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  8. The most natural fit ever, as most of his "cuisine" likely gives people indigestion!

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  9. The objective of being a Celebrity Chef is to be a celebrity much more than a chef. It's personality over food. All of it is just entertainment that happens to involve food.


    So, all these people who land the big job are going to make as much money as possible, as quickly as possible. Next, Fieri will be probably selling tires!

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  10. Next, Michael Symon becoming a spokesman for Rogaine.

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  11. He's already sold health insurance, so why not tires?

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