Giada De Laurentiis Dyes Hair and is New Clairol Natural Instincts Spokesperson

This morning, Giada teased her twitter followers with a tweet of "big news coming today.. can't wait to tell you!!" and added this accompanying picture:

She later followed it up later with "The news I've been dye-ing to tell you? ... I'm the new @ClairolColor #NaturalInstincts spokesperson!  So excited!"

Thanks for the pun Giada.  We were hoping for more exciting news than this.  Looks like she went blondish in color, and I am guessing we will be seeing her face on the Clairol dye boxes.